Advertising & Motivational Appeals - Perrier

For one of my courses, Persuasion, I was required to analyze 5 advertisements and identify and critique the motivational/emotional appeals used in the ads. For my analysis, I selected 5 video ads for Perrier sparkling water that date from 1987 to 2015. The evolution of Perrer's advertising strategy over time made for a really interesting study.

Ogilvy & Mather Paris, Perrier's long-time ad agency and creative developer of these ads, has quite the distintive, cutting edge style. I love their work.

Below is my video analysis, and below that, I've also included each ad for reference - and enjoyment - they're really each a rich, miniature film that tells a story!

USA - 1987

Le Lion

The Drop

Melting

Hot Air Balloons